E-commerce Website Optimization: Why 95% Of Your Website Visitors Don't Buy, And What You Can Do About It
The popularity of e-commerce is increasing day by day as online dealers are spending a lot of money each year on online advertising, social media, SEO campaigns and pay-per-click to attract people towards their websites. Talking about the online conversion rate of online retailers in the UK, they have spent average money on it and as the result, they only receive less than 5% of every £92 spent for attracting customers in which the conversion of an initial interest into a sale is done by £1. If a person is running an online business he/she will want to promote their products and services on a higher stage and for doing so SEO is the best thing to use. So to help you out many companies provide you with the best SEO services.
Talking about Quirinus Soft Pvt. Ltd. is a renowned and reputed IT Services Company in the UK that provides web design services, SEO services, link-building services, etc. It is also a web development company that provides website customer website development services to any have 10 years of working experience along with a team of experienced candidates who have proper knowledge of SMO, SEO and PPC techniques combined with advancement and innovation.
How do SEO services help a company attract its customers?
Search Engine Optimization (SEO) and Search Engine Marketing (SME) are considered as one the most significant methods that are used to attract customers and drive organic traffic to websites. Here are some methods mentioned that help the company to derive organic traffic to its website:
Keyword research: Keyword research is one of the vital parts of SEO that helps to find the relevant keywords that customers mostly search for. This technique helps the company in targeting the specific customers who are looking for the same services that the company provide to its customers and will provide the name of the products and services that the company provide.
Link-building: Link-building is considered one of the most powerful tools in SEO. SEO services prioritise link-building a lot. For an e-commerce website if the company uses link-building services for its product’s page will help in boosting the website of SEO. Link building also helps the customers to look for more options in other products related to it.
Compelling meta title: Meta title can be defined as the text that is represented on the search engine result page and shows the title of a webpage. The meta titles help the company get high website click rates.
Things to do for increasing conversion on the website
Following are the things that the company can do to increase the conversion rate of the website and generate e-commerce performance:
Use of quality images and videos: For grabbing the attention of customer use of quality images and videos of the product will help it out. Customers feel confident to buy the specific product when they observe the quality of the product. So this technique will surely help the company in increasing the conversion rate.
Addition of value proposition: Value proposition can be defined as the detailed information of the product’s benefits. When a customer read the benefits of the specific product that fulfils his/her requirement he/she will be keen to buy the product. So a company must represent the benefits of the products/services to its customers.
Going social: Another way to increase the conversion rate of the website is developing a presence on different social media platforms like Facebook, LinkedIn, and Instagram, etc. and posting content on the website, etc. With the increasing popularity of social media among people, it is a good option for increasing the conversion rate. Along with this, an e-commerce optimization checklist is also a good tool for increasing the conversion rate of the website.
Proper navigation: The website should develop a proper navigation system for the website so the customers did not get confused about where to go after visiting. If the website has poor navigation customers will get confused about the website which will negatively impact the company.
Apply a live chat feature: Those days are gone when people visit the shop or store to solve their queries related to their products but now with the development of technology, customers through a live chat option can easily solve their queries. Chat boxes and live chat tools are good options for an e-commerce company to increase its productivity and conversion rate.
Role of SEO services in optimizing the e-commerce website
The following are the important roles that SEO services play in optimizing the e-commerce website:
Improve the sales of the company: As per the research, it is founded that 81% of people conduct an online search for the product or service before buying and 47% of people before connecting with sales person read the content of the company. By providing impactful content and bringing traffic to a website SEO services help the company in increasing its sales. If you are looking for a website content writing company or local SEO service company in the UK then you have a variety of options present out there.
It stays last long and creates a positive impact: In comparison to paid campaigns like advertisement, print media, etc. organic search results benefit long term. SEO also helps increase other marketing campaigns. Every action that is performed by the customer online links with the search engines.
SEO exiles other marketing efforts in terms of expenditures: The cost of clicks, traffic, conversions and impressions related to SEO are zero in comparison to paid campaigns. The paid campaigns only work when the company spends money on them while an SEO campaign still works without spending any extra cost.
E-commerce has become a very well-known platform for every business and every company wants to increase its sales and profits with the use of this platform. To improve the sales level a good E-commerce SEO company will help you out with this and for it, Quirinus Soft Pvt. Ltd. is the best solution.
How do SEO services help businesses in increasing their conversion rate?
By getting them on the top of Google search results, promoting their content on other websites, link building, etc. SEO services divert the attention of people towards specific business that helps the businesses in increasing their conversion rate.
Is it a good decision to use E-commerce SEO services for attracting people?
Yes, it is a good decision to use E-commerce SEO services to attract people as many people are considering online shopping and promoting the company’s products and services through these techniques is the best option.
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