Learn to sell Indian products to Abroad Customers Through Amazon
Amazon global selling account allows Indian businesses and individuals to sell on Amazon’s international marketplaces. According to Amazon’s report Indian sellers can access 18 global marketplaces, covering markets such as the US, Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Netherland, Poland, Sweden, Turkey, UAE, Saudi Arabia, Japan and Australia.
Creating the Amazon Global Selling account itself is relatively straightforward. Amazon currently says registration takes around 15 minutes when you have the required information and documents ready.
However, there is an important distinction:
Opening an Amazon Global Selling account is not the same as completing all requirements for exporting a product from India.
Your product, destination country and fulfilment method can create additional tax, customs, licensing and product-compliance requirements.
This guide explains both parts so you know what to prepare before you start.
What Is Amazon Global Selling?
Amazon Global Selling is an opportunity for Indian sellers who want to sell products on Amazon’s marketplaces outside India.
Amazon allow Indian exporters can register, list products on international Amazon marketplaces, and then fulfil orders either themselves or through Fulfillment by Amazon (FBA).
And the basic process is:
Register → List your products → Ship and deliver globally
You can manage fulfilment yourself through the Merchant Fulfilled Network (MFN) or use FBA where available and appropriate.
What Do You Need to Register for Amazon Global Selling?
Amazon’s current Global Selling registration information lists these core requirements:
- Email address
- Mobile number
- ID proof
- Business or individual address proof
- International transactions enabled credit or debit card
Amazon’s detailed registration guide also asks for business registration/license information where applicable and may require proof of the relationship between the primary contact person and the business.
1. ID proof
Amazon currently lists these options:
- Aadhaar card
- PAN card
- Passport
- Driving license
Amazon Prioritize Aadhaar card or passport for convenience.
The name you will enter during registration should match the name on the identity document you submit.
2. Business license or registration
Amazon’s detailed registration guide says businesses are required to upload a business license or business registration.
Examples Amazon currently lists include:
- GST number
- Business PAN
- Udyam Registration Number (URN)
- FSSAI license
Which document is appropriate depends on your business and circumstances.
Important: Do not interpret this list as meaning every seller must have all four documents. They are examples of accepted business documentation.
3. Address proof
If your business license or identity document doesn’t contain the required address, Amazon may request additional address proof.
Amazon lists examples including:
- Bank statement
- Certified bank letter
- Utility bill
- Rent or lease agreement
- Credit-card statement
- Other accepted financial/address documents
Amazon’s registration guidance says that if a bank statement is used, it should generally be recent and contain the required account-holder information.
4. Credit or debit card
You need a credit or debit card that supports international transactions and has a valid billing address.
Before registering, check with your bank that international online transactions are enabled.
Do You Need GST to Create an Amazon Global Selling Account?
This is an area where sellers often get confused.
Amazon’s current Global Selling registration guide explicitly provides a registration path for an individual without a GST number. In that flow, the applicant selects:
“None, I am an individual”
and enters their name according to their ID proof.
Therefore, it would be inaccurate to say:
“You must have GST before you create Amazon Global Selling account.”
However, that does not mean GST and other Indian tax/export requirements can simply be ignored.
The requirements for actually exporting products from India can be different from the minimum information Amazon needs to create the selling account.
For example, DGFT’s ecommerce export handbook lists GSTIN, IEC, PAN and bank/AD-code-related requirements among the documentation relevant to exports from India. Product-specific requirements can also apply.
So the safest way to explain this in your blog is:
GST may not be required merely to start the Amazon Global Selling account-registration process for every seller, but GST and other tax/export requirements may apply when you actually conduct exports. Check the requirements applicable to your business and product.
Do You Need an IEC to Sell on Amazon Global Selling?
Importer Exporter Code (IEC) is an important Indian export identifier issued through the Directorate General of Foreign Trade (DGFT).
Sellers exporting from India must need export documentation depending on the product and destination, Amazon’s own guidance explains.
DGFT’s ecommerce export handbook identifies IEC as a key export document and states that exports/imports require the relevant IEC information.
Amazon also published an updated February 2026 guide explaining that applicants without a GST number can apply for an IEC using their PAN, with the application made through DGFT.
The important distinction
Don’t write:
“IEC very required to create an Amazon Global Selling account.”
Instead, write:
“Amazon account registration and India’s export-compliance requirements are separate. If you are exporting goods from India, you should obtain and maintain the export registrations and documentation applicable to your business and products, including IEC where required.”
This distinction makes the article much more accurate.
Learn How to Create Your Amazon Global Selling Account – Step by Step Guide
Step 1: Choose Your Target Marketplace
Before starting registration, decide where you want to sell first.
Amazon currently provides Indian sellers access to 18 global marketplaces. The marketplace options available through Amazon’s registration flow can change, so check Amazon’s current registration page before making your final decision.
Don’t choose a marketplace based only on population
Before deciding where to sell, research:
- Customer demand
- Competition
- Selling fees
- Shipping costs
- Product restrictions
- Import requirements
- Tax obligations
- Product certifications
- Expected profit margin
A product that performs well in India may not automatically be profitable in another country.
Step 2: Start Amazon Global Selling Registration
Go to Amazon India’s official Amazon Global Selling page and select Register now.
Amazon’s will ask you to select the country marketplace where you want to register first.
Step 3: Sign in or Create Your Amazon Global Seller Account
If you already have an Amazon.in customer account, Amazon says you can use the same email address and password to create your seller account.
You will then be asked to verify your phone number using an OTP.
If you don’t have an account, select Create your Amazon account and enter:
- Name
- Email address
- Password
Then continue with the registration process.
Step 4: Select Your Business Type
Amazon asks you to provide your business type and location.
According to Amazon’s current registration guide:
If you have a registered company with GST
Select Privately-owned business and enter your company name.
If you are an individual without GST
Amazon’s current flow provides the option:
None, I am an individual
You then enter your name according to your identity document.
Choose the option that accurately describes you.
Step 5: Enter Your Business Information
If you’re registering as a business, Amazon asks you to provide your business information.
This can include:
- Business registration/license
- Business address
- Primary contact person
- Relationship between the primary contact and the business
If the business document doesn’t contain the business address, Amazon can ask you to provide separate address proof.
What if the primary contact isn’t named on the business document?
Amazon says you may need to provide documentation proving the person’s relationship with the business.
Examples include:
- Incorporation documents
- Articles of association
- Board resolution
- Shareholder certificate
- Employment contract
- Payslip/payroll statement
- Company bank or credit-card statement
- Letter of authorization
The exact document accepted can depend on the circumstances.
Step 6: Enter Seller Information
Amazon next asks for information about the seller/primary contact.
Enter the information according to your identity document.
Pay particular attention to:
- Full legal name
- Residential address
- Contact information
- Identity-document details
Amazon uses this information as part of Seller Identity Verification.
Step 7: Add Your Credit or Debit Card
Enter a credit or debit card that supports international transactions.
Amazon’s current registration guide states that the card should have international transactions enabled and a valid billing address.
What about Amazon’s $39.99 monthly fee?
This is an important 2026 update.
Amazon’s current Global Selling registration guide states that after registration, a $39.99 monthly fee will be charged when you access Seller Central after verification.
However, selling-plan fees vary by marketplace and selling plan, so don’t present $39.99 as a universal fee for every international Amazon marketplace without checking the specific marketplace pricing.
For example, Amazon’s current North America pricing page describes different selling plans and additional selling fees.
Best practice: Always check the current fee page for the marketplace you’re targeting before publishing a specific price in your article.
Step 8: Add Your Online Seller Store Information
First, Amazon will ask you to submit a unique store name to display on your product listings.
According to Amazon, the store name can be changed later with term and conditions.
You may also be asked about:
- UPC
- Product identifiers
- Brand registration
What if your product doesn’t have a UPC?
Amazon says that if you don’t have a UPC, you can raise a GTIN exemption request through Seller Support, where applicable.
Don’t assume every product automatically qualifies for an exemption. Check Amazon’s requirements for your particular product/category.
Step 9: Complete Identity Verification
This is one of the most important step of the registration process.
Amazon asks you to submit the required identity and supporting documents.
According to its current registration guide, uploaded documents should:
- Be less than 10 MB
- Be valid
- Be high quality
- Be in color
- Show the full document
- Not be blurry
- Not be cropped
- Not be angled
- Be authentic and unaltered
- Match the information used during registration
- Include both sides where applicable
- Not be password protected
- Be submitted in a supported format
Amazon currently accepts formats including:
- PNG
- TIFF/TIF
- JPG/JPEG
Amazon also says screenshots should not be submitted as documents.
Document-upload tip
Before uploading a document, check:
Name → Address → Document validity → Image quality → Complete page → Matching information
A mismatch between your registration details and documents can create verification problems.
Step 10: Add Your Bank Account
Amazon’s current registration flow includes a step to add your bank account as a deposit method.
You may need to provide:
- Bank location
- Account holder name
- Bank account details
- Supporting bank statement, if requested
Your bank statement should contain the account number and account holder’s name to show ownership of the account.
Make double sure the bank account information is accurate before entering it.
Step 11: Complete Video or Photo Verification if Required
Amazon may require additional identity verification.
Its current registration guide says a photo or video verification may be required for the account. The primary contact person may need to provide an ID document during this process.
If Amazon asks you to complete a video verification:
- Make sure the primary contact person is available.
- Keep the original identity document ready.
- Make sure the ID is clearly readable.
- Follow the instructions provided by Amazon.
- Complete the verification using the information originally submitted.
Step 12: Wait for Verification Process and Account Approval
Once you’ve submitted above mentioned required information and completed verification, Amazon will review the application. The registration process can take around 1 to 15 days.
Verification can require additional steps or documents.
What Happens After Your Account Approval?
Creating the account is only the first stage. Amazon’s current Global Selling process can be simplified into three major stages:
1. Register
Create and verify your Amazon seller account.
2. List your products
Create listings on your selected international marketplace.
3. Ship and deliver
Choose how you will fulfil international orders.
You can either manage fulfilment yourself through MFN or use FBA where appropriate.
Export Compliance: What You Need Before Shipping Products
This is where a beginner’s Amazon registration guide can easily become misleading.
Getting an Amazon seller account does not automatically mean that your product is ready to export.
Amazon states that export documentation and compliance requirements depend on:
- Product category
- Product origin
- Destination country
Amazon also provides expert guidance and connects sellers with service providers through its export-compliance resources.
Depending on your circumstances, you may need to consider:
- IEC
- GST/GSTIN
- PAN
- Bank account
- AD code/customs-related requirements
- Export documentation
- Product-specific licenses
- Product certifications
- Destination-country taxes
- Import requirements
- Labelling requirements
- Customs duties
DGFT’s ecommerce export handbook similarly distinguishes between general export documentation and product-specific requirements.
Example: food, health and toys
Certain product categories can have additional regulatory requirements.
Amazon specifically notes that categories such as food, health and toys may require destination-country compliance documents or certifications.
Therefore, always research the product and destination combination before sending your first shipment.
Example: Selling an Indian Product in the USA
- Step 1: Research the market on Amazon USA
- Step 2: Get your exporter documents ready & complete your identity verification
- Step 3: Check the requirements for importing your product to the USA
- Step 4: Upload your product information to Amazon
- Step 5: Determine how you will fulfill your orders, e.g. by shipping each order yourself or using Amazon Fulfillment
- Step 6: Calculate your costs with the information you prepared earlier & consider the fees, taxes, duties, shipping, customs clearance, etc.
- Step 7: Start your sales, once your product & export processes are compliant
Question: How much does it cost to sell internationally on Amazon?
Answer: There’s not one single “Amazon Global Selling fee.’
The total cost could be:
Selling plan
Marketplace
Product category
Referral fees
Fulfillment method
FBA fees
Shipping
Storage
Advertising
Returns
Taxes
Customs/import costs
Amazon’s current North America pricing page displays the selling-plan fees and other associated selling costs.
This means profitability cannot be evaluated just with an Amazon monthly subscription.
A better approach is to calculate as follows:
Selling price – product cost – Amazon fees – fulfillment – shipping – taxes/duties – advertising – returns = estimated profit
This is the approach an Indian exporter can use to evaluate selling a product internationally.
Common Mistakes Indian Sellers Should Avoid
Mistake 1: Considering account registration as export readiness
This is an incorrect approach.
Although your Amazon account may be approved, the product may require additional exports or compliance for the destination country.
Fix: Check Indian exports and overseas product compliance.
Mistake 2: Considering GST is always required when creating the Global Selling account
The current Amazon registration guide provides a GST-free route.
Fix: Separate Amazon registration from tax and export compliance.
Mistake 3: Uploading low quality documents
Uploading blurred, cropped, tampered, or incomplete documents will result in verification delays.
Fix: Upload clear, complete and real documents that correspond to the information filled in during registration.
Mistake 4: Overlooking product specific compliance
A product can be sold in India, but can have other additional requirements in the US, UK, EU, UAE or other countries.
Fix: Check compliance requirements in your destination country prior to listing and shipping.
Mistake 5: Measuring profit in space of just the product price
Selling internationally has many costs beyond the selling price on Amazon.
Fix: Measure your complete landed cost and only then consider product launch.
Amazon Global Selling Registration Checklist
Use this checklist during registration:
– A valid email address
– An active mobile number
– Aadhar, Passport, PAN, Driving License (ID Verification)
– Business Registration/Licence (if required)
– Address proof (of business/individual)
– Primary contact information
– Proof of relationship with the business
– An internationally enabled credit/debit card
– Bank account details
– Store Name
– Product details
– UPC/GTIN or GTIN exemption (if required)
– IEC/export documentation required for your business
– GST/tax documentation required for your business
– Product related licenses/certifications (if required)
– Compliance checks done for the destination country
Frequently Asked Questions
Is it possible to create an Amazon Global Selling account without selling on Amazon.in?
Yes. Amazon’s Global Selling material states you can register to sell internationally without first being an Amazon.in seller.
Can an individual register for Amazon Global Selling?
Amazon’s current registration guide has an option for an individual without GST. The applicant enters their name according to their ID.
Being able to register an account does not lessen any other tax, export or regulatory obligations that may be applicable to the sale and export.
What documents are needed to register?
According to the current Global Selling information provided by Amazon the following documents are needed:
– Email and mobile number
– ID proof
– Address proof
– Internationally enabled credit/debit Card
The registration process may also require the applicant to provide their Business Registration/Licence and proof of the primary contact person’s relationship with the business.
How much time is needed to register with Amazon?
Amazon states that the actual registration should take around 15 minutes. Verification and approval can take additional time and steps.
Do I need an IEC?
If you export goods from India, then IEC and other export documents may also be needed. The requirements depend on the specific export and the product.
According to the DGFT’s ecommerce export handbook, IEC is an export document.
Please do not confuse documents that are required for exporting with documents that are required to be filled in the Amazon registration form.
Do I need GST?
Not necessarily to register your Amazon Global Selling account. Currently, the Amazon registration flow has a GST-free option.
However, GST and other taxes/ export requirements may impact your export related business activities. Get legal advice based on your business and product rather than assuming that the tax obligations are the same as the Amazon registration requirements.
Can I sell any product internationally?
No. Several product categories may have import restrictions, certifications, import, export rules, labelling requirements, and other regulations.
Can I use FBA from India?
For Global Selling, Amazon provides FBA as a fulfillment option. Via FBA, Amazon can provide services such as storage, packing, shipping, delivery and returns.
FBA does not fulfill your export, tax, customs and product-compliance obligations.
